"The study focuses on the psychological perception of postdemocratic architecture designed to shift ambition of Polish "new_money families" (upstart). The architectural phenomenon is reconstructed in a context of psychological reaction to the ideal of the political assumption according to which every human being has a right to an affordable home. The process of cultural transformation in the eighties and the nineties caused people with high_ and high_middle_incomes to use residential environments and façades as a means of self_presentation. The study shows how the increased opportunities for new home ownership have been utilized by owners and architects to create new symbolism of designed houses. The paper analyses the psychological structure of a variety of housing designed for people whose lifestyles diverge from mainstream. In the experiment the professionals (architects) and nonprofessionals were confronted with eighteen patterns of design ranging from the "most democratic" (common) houses to "the most postdemocratic" (strange) ones. Factorial analysis lead to establish a catalogue of structural forms (e.g. pillars, towers, roofs) used to express the shifted ambition by clients and architects. An analysis of intrapersonal space reactions, based on the same method, revealed the differences in connotations and preferences for variety of structural forms between architects and nonprofessionals."