"I have a strange feeling that a lot of our research with excellent and creative concepts, theories and empirical investigations reaches no further than "the neighbour next door". Am I right? Are we as architectural, psychological, environmental researchers satisfied with writing proper scientific papers, presenting them at conferences, publishing them at proceedings and using them as tools for climbing the academic mountains? Could we reach people who need and perhaps want the knowledge we produce by developing our communicative roles? Could a more "juicy", tempting, challenging, aesthetically exciting, pictorial and narrative communication also help the scientific sphere to be more broadly informed? I want to share some reflections and frustrations with you, and perhaps we could have more fun writing about and communicating our research."