It is widely acknowledged that the growing focus on environmental issues is associated with a cultural shift in society at large. However, building is notorious for its inability to adapt to change quickly and the relatively slow adoption of ecological concepts and technologies in the UK has reinforced this trait. Few researchers have looked at the difficult sociological or 'soft issues', the issues related to the way individuals communicate, interact and shape a building project during its life. Although a few of the papers presented at the IAPS 14 conference in Sweden started to tackle some of the soft issues, the authors believe that there is a need to investigate the social network(s) that form for individual projects and the opportunity for participation within them. Participation in building projects and the adoption of ecologically sound ideas within the project are. the authors believe, inextricably linked and influenced by the effectiveness of communication between the people in the network and the manner in which information is disseminated and managed within such a structural. More specifically, the communication between the people in the network will have implications for the level of participation and the way in which ecological ideas are taken up. The interaction of participants who are brought together in a temporary project team, or temporary network, to conceive, design and then implement a highly individualistic building is a particularly complex issue. This paper seeks to address some of these issues, illustrated with a case study.