One of Israel's unique natural resources is its vegetation groups and their visual diversity. An accelerated rate of development in the country often causes a negative impact on this resource. This threat requires the setting of a policy and management program to insure the protection of its visual and ecological quality. Objectives of the research were: To classify and evaluate the visual qualities of selected native and planned forests and other vegetation groups in Israel, through people's eyes. To identify the degree of visual preference by selected groups of users. The study attempted to answer two related questions: To what degree does a select public distinguish visually between vegetation groups, and on which physical properties of the individual plant in the group is this distinction based ? What types of vegetation landscapes are preferred by the public and on which physical properties of the individual plant in the group is this preference based? The data used to answer the above questions were collected through the use of 150 personal interviews using a formal questionnaire. Persons were interviewed in their home and were aided by sets of four colored photographs that described each of the 44 vegetation groups and their physical properties. The questionnaire data enabled the use of statistical methods for analysis. Findings led to three main conclusions: The existing botanical-ecological classification of vegetation groups used in the research was also found to be suitable for evaluation of it's visual qualities. People do distinguish visually between different vegetation groups. Levels of public preference varied and depended on the type of vegetation groups. The visual preference for vegetation types could he derived from the individual plants physical properties and the latter could be used to forecast the level of public visual preference to a proposed vegetation plan.