The research which has been undertaken to date on visual impact has largely focused on architectural perceptions and identifying the criteria which ought to be taken into account in design review and architectural, and comparing professional and lay judgements of buildings. Comparatively less attention has been given to architectural meaning. Research in this area has tended to separate perception from meaning. There is an interaction between preferences and meaning in the visual impact of buildings. Several studies have focused on the impressions about the occupants of houses, as judged from the perception of their homes. Also the affect of visual impact on recognition memory of buildings has also been studied. It is hypothesised that a subject's impressions of a building entrance will influence their memory of that building; more specifically those building entrances which generate a positive impression will be more memorable. Twenty non_structured multiple sorts were undertaken on 44 photographs of building entrances. This was performed in order to generate different types of building entrances. On the basis of sorted similarities, the photographs were divided into two groups with 15 photographs in each group. Forty nonstructured multiple sorts were then carried out on the two groups of photographs (20 sorts on each group of photographs). A week after the multiple sort, a recognition memory test was carried out using the 15 photographs originally shown and a further 15 photographs as distracters which were similar but not originally shown. The paper will report on both the meanings of the building entrances generated by the structured sorts and the relationship between preferences for certain types of building entrances and recognition memory.