"Architectural design and environment have symbiotic relationships for people within different contexts. The physical environment is said to be the mirror of culture. In this paper, architectural design and environment are considered to be the whole of artificial conditions, effects, forms and forces which surround organisms, affect and change them, and at the same time are connected. Place is an important concept in connection with architectural design and environment. Environments can teach its users about the nature of change or give them a chance to cause it. Structure and identity of the environment are very vital. But in terms of prevention of changes, the "city image" can bring the environment in a process of uncontrolled and unplanned development which an assessment of potential environmental impacts can reveal. The way developed in this approach is the steps and characteristics taking people to a final environmental preference."