Semantic measurement is used more frequently but at the same time criticism is getting stronger. Instead of doing too many indepen-dent studies it now seems to be time to find out what some of the cell-established factors stand for. One way of doing this is to validate semantic measurement against other methods, e.g. neuro-physiological and health records. Another way is to use the seman-tic dimensions as a theoretical framework. As bricks in this frame-cork are suggested: The concepts of ideal, expected and perceived profile, the concept of neutral zone, of critical limits and of critical factors.