"The present study was concerned with the comparative analysis of stated design objectives vs. the effects of the realized design solution on behavior patterns of shoppers in the Mall of the new town of Columbia, Maryland. The major steps in the analysis pro-cess include 1. "Intuitive" evaluation of the shopping mall by the investigator team to become familiar with the setting 2.Inter-views with the planners, organizers and managers of the mall to identify design objectives. 3. Unobtrusive observation of user behavior in selected areas of the mall using time sampled video-tape recordings. 4. Structured interviews with a representative sample of shopping mall users regarding positive and negative features of the shopping mall. 5. Evaluation of interviews and quantitative analysis of observations."