"Three groups are being involved in a research-project on appreciation of situations in the urban environment: lay adults, architectural or urban designers, and teenage children. They were asked to rank photographs along the Q-sort method on qualities as pleasant/unpleasant and beautiful/ugly. comparing our three groups, more differences arose as might be expected by chance, especially between lay adults and teenagers. Differences are consistently found also, when grouping pictures of similar situations such as terrace-like places, green and water areas, old town alleys, monument buildings of modern architecture or constructions of modern art. The "why" question we are trying to answer by in-depth interviews, using a tape-recorder and verbatim typed out texts. A short description is given of the way we are analysing the material. Arguments in favour of a qualitative way of collecting and amalysisng information are given, referring to principles of interpretative sociology and semiotics."