The growth of the 'green' lobby and concerns about environmental sustainability, have prompted the UK (and other EU governments) to implement policies aimed at reducing the amount of household waste that goes into landfill sites. In order to achieve this, one popular strategy has been to encourage and promote recycling behaviours. Numerous studies have been conducted to try and understand and explain the variables that influence recycling behaviour; these include environmental attitudes (Ladd, 1990; Vining and Ebreo 1989), social norms (Oskamp 1991) and numerous demographic factors such as household size, style and location of recycling centres. However, a more recent household waste management strategy that has received greater emphasis is the promotion of home composting behaviour. This emphasis is driven by the EU Landfill Directive which requires that, by 2020 at the latest, the amount of biodegradable waste going to landfill should be reduced to 35% of 1995 levels sites.