The purpose of this paper is to examine the role of place, as the intersection of psychological, social, and contextual factors, among Brazilian immigrants in New York. Due to deteriorating economic conditions, emigration from Brazil increased dramatically in late 1980s. It is estimated that between 1986-1990, about 1.4 million people left Brazil for Europe and North America, and emigration from Brazil has not stopped since then (Brazilian Consulate, 2000). Even though thousands of Brazilians live in the New York City/Newark metropolitan areas, this immigrant community is almost invisible. As 'newcomers,' Brazilians struggle to create networks similar to those already established by other immigrant groups. Since Brazilians lack an established residential neighborhood, small business conglomerates in specific geographic locations, such as the ones in 'Little Brazil' in Manhattan, NY, function as points of insertion (Lefebvre, 1991) of Brazilians in the American society. By focusing on a specific location where Brazilians congregate, this study seeks to identify and explain the dynamic processes occurring in socio-culturally constituted places, as well as examine similarities and differences in these dynamic processes according to the physical (e.g., urban design elements, material and symbolic artifacts and signs) and social characteristics of place.