"The depletion of our natural resources can only be stopped if we refrain from using amenities we dislike abandoning, amenities such as heating comfort or easy travel. Since Because most of our natural these resources are limited, each person's consumption diminishes them at the expense of other people. Hence, in the interest of the collective good "resources", one should abstain from consuming. The depletion of our natural resources can only be stopped if people abstain from consuming them. Abstinence from consumption, however, directly reduces the quality of one's a person's life. Thus, the decision to behave ecologically basically also means deciding between one's a person's immediate self-interest and the interest of others. If, however, one's self-interest and the interest of others are at odds with each otherTherefore, moral considerations become are seen by many to be most prominent in the promotion of ecological behavior. By applying an aggregated, more reliable version of the theory of planned behavior (TPB), The the present paper employs a new approach to testing the the sufficiencythe role of moral factorsrole of three moral-related factors-moral norms, two just world beliefs, and anticipated moral regrets-in predicting intentions to behave ecologically."