Greater awareness of between-group variation in environmental attitudes and seriousness perception will improve the understanding of the human-environment relationships and the quality of environmental interventions and decisions. Different previous studies proved the importance of the social context in which the environmental concern is developed (Olli, Grendstad and Wollebaek, 2001; Dietz, Stern, and Guagnano, 1998), the specialization of environmental attitudes and behaviors depending of environmental issues (Corraliza and Berenguer, 1998) and the different perception between general and specific concern (Gooch, 1995; Wall, 1995). Environmental characteristics differences between rural and urban residents were examinated, using questionnaire survey date from a sample of rural-rural, rural-urban and urban-urban areas. Measures about general concern, perceived seriousness about different environmental issues, auto-reported environmental behaviors, personal norms, context characteristics and socio-demographic variables were evaluated in two hundred residents. Results from attitude questionnaire indicated that both rural and urban respondents expressed a high positive attitude toward environment. However, the findings demonstrated that the two populations responded in different ways about the kind and seriousness of different environmental issues. Theoretical and aplicate conclusions are discussed.