"Due to the high value of the landscape as an important resource of the Alpine region, in particular regarding tourism, society is called upon to consciously steer the future development of this landscape. However, the objectives and expectations of the general public are not yet sufficiently well known as to serve as a reliable basis for concrete landscape management strategies. Thus, a first main goal of the study is to investigate the objectives of different parts of the (Swiss) population regarding the Alpine landscape and its development. To this end, selected representatives of the population will be asked to judge concrete scenarios of possible future landscape development in the Alps. If such judgements are to be valid indicators of general and group-specific objectives and thus a reliable basis for steering the future landscape development, one must be able to explain the judgements and their variance by underlying driving factors. The following driving factors found in the literature will play an important role: basic "psychological" needs (e.g. Appleton 1975/1995; Hartig et al. 1997; Kaplan & Kaplan 1989), cultural values and social norms (e.g. Appleyard 1979; Weichhardt 1990), group-specific or personal interests (e.g. van den Berg 1998; Hunziker 1995) and personal identification resp. attachment and familiarity (e.g. Korpela et al. 2001; Purcell et al. 2001; Twigger-Ross & Uzzell 1996) regarding the affected places."