During the 20th century, remarkable reform and development had been seen in politics, economics and social life. This transformation is accelerating and beginning to characterize the new century. Transition from local cultures unique to different geographies to global culture of the world, from industrial society to consumer society caused to some changes in social life in the cities. This transformation have also affected the understandings about the concept of public life and public space. In our age, one of the most predominant forms of public space activity have become the recreational shopping, a popular family activity. For many researchers, shopping is not done merely for the acquisition of necessities; rather it is the buying of identity. The choice of selections for buying reflects decisions about self, taste, images of the body and social distinctions. So, the meaning of our lives begins to be found in what we consume, rather than in what we produce. As a result of the transition from pre-capitalist societies to capitalist societies, consumption becomes detached from simple needs and emerges as a significant aspect of human activity.