There is an increasing scientific consensus concerning the potential effects of global warming and climate change (e.g. IPCC, 2001). In response, policy makers in most countries are proposing reductions in the emission of greenhouse gases, particularly carbon dioxide (for example, the UK government has agreed to a 12.5% reduction in CO2 emissions by 2010; Department of the Environment Transport and the Regions, 1998). In carbon reduction strategies, renewable energy, as a replacement for fossil fuel use, has a crucial contribution to make. The UK has 40% of Europe's economically viable wind resources (Smith and Heath, 1998) and 86% of UK citizens support renewable electricity (Mori, 1996 quoted in Smith and Heath, 1998). Yet the development of on-shore wind power has been slow and marked by considerable social controversy often attributed by policy makers to the not-in-my-backyard syndrome (NIMBYism: Walker, 1995; Wolsink, 2000).