Around the world there is, arguably, an increasing 'commodification' of housing, which is tending to treat the new home in the same way as any manufactured consumer good, rather than as an integral part of an environment that supports a community. Construction industries around the world are recognising that they are less efficient at manufacturing their product than other industries. They are encouraged in this by governments with an eye to meeting large demands for new housing at minimum cost. They are therefore trying to change the way they build houses. They are centralising production, cutting down on traditional labour skills and increasing prefabrication and standardisation. This 'commodification' has the potential to create difficulties in the communities in which such housing is built.