"Creativity is a process of recognizing the problem, understanding the situation, finding relationships, visualizing solutions, and testing the consequences. (Kurtich and Eakin, 1993) "[A] concept is the main idea influencing the steps taken and the decisions made during a project's design phase. Thus it affects the selection and manipulation of basic design elements and organizational principles to be used in solving a specific design problem. (Malnar and Vodvarka, 1992)"