"Contemporary cities are exposing a radical transformation as they turn into "cities of capital". The shape of the city and the sense its subjects construct are mediated by the notions of space, fime and the commodity form. The fixed referents are rendered mobile and sometimes contradictory in late capitalism. The urban experiences in today's cities are shaped within the (re)construction of meanings as they re-circulate in metaphors of preservation, prevention, co-modification and sustainability. A "city of capital", the capital city of Puerto Rico -San Juan- will be examined assuming these presuppositions and explaining its re-spatialization as a model for consumption in Latin American and the Caribbean."