Why is it that a practice which is often said to be the second oldest profession still asks questions about its identity? Why is it that many a discussion in this field is punctuated by questions such as 'But, what exactly is Architecture?' Why is it that an activity and its products that touch almost every important aspect of life, has a discourse that is much less rigorous than almost all disciplines? Why is it that this practice and its discourse borrows much more that they are borrowed from? And, why is it that many of the members of architectural practice / profession / field / discipline / ... tend to be offended when questions such as these are posed? When doing research on architectural issues, is it possible to ignore such questions? If yes, why? If not, what are the implications of acknowledging these questions on research, design education and doctoral education?