The scale of environmental concern of Thompson and Barton, based on the dimensions of ecocentrism and anthropocentrism, was applied to three groups in Natal, Brazil, including an additional open question about sustainable development. Our results indicate an inverse relationship between embracing of an extended time orientation in life - expressed by the reported cross-generational sustainability - and a reduction in the anthropocentric account, a finding that signals to important implications for future studies on the subject.