In Switzerland nature and landscape conservation issues have a high priority since an intact visual and physical landscape is considered as an important resource for tourism. It plays also an important role for the well-being of the population. Legislation about nature and landscape protection is fairly advanced. In the last years however it appeared that these goals couldn't be reached and different conflicts arise. It turned out that just to have laws is not enough, that other factors are essential as well. One of these factors seems to be the public acceptance of nature conservation measures. This project took up this point. It was hypothesised that increased public acceptance of conservation issues increases the chance that conservation issues are successfully implemented in the long run. Thus, it was investigated which conditions and factors influence the formation of acceptance in a positive or a negative way. Therefore people who are directly affected by nature-conservation measures were interviewed using qualitative interview techniques. It could be shown that very different and not only one single factor influence the development of acceptance. The following factors have to be considered: -Perception: The farmers' perception often differs from the politicians' perception. In consequence the farmers sometimes cannot understand why they should change their cultivation. That means they do not judge a piece of land as something specially while the experts judge the same piece of land as something to be protected. In this situation conflicts can hardly be avoided. -Communication: Good communication is important to avoid conflicts as well as to create acceptance of conservation measures. -Participation: If those directly affected have the possibility to participate in the planning of these measures and to bring their knowledge in the discussion they more likely support the measures. The implementation of the findings should allow to improve the acceptance of nature conservation and to avoid the development of conflicts.