In a pluralistic and diverse society, the possibility that efforts to manage the NIMBY (Not-In-My-Back-Yard) syndrome may result in an uneven reaction across society is a legitimate and serious concern. Accordingly, understanding the factors that influence adaptation and response to the NIMBY syndrome has become necessary to implement many environmental policies. Public decisions are a kernel component of policy strategies as the choices of individuals are viewed as protecting or degrading the environment, and as influencing the overall quality of life. Many non-regulatory strategies under consideration as alternatives to conventional regulatory approaches rely implicitly on individuals across society being active and effective participants in environmental management, for example, through the adoption of self-protective behaviour (Terris, 1990). However, experience involving and adoption of the NIMBY syndrome occur within a range of social contexts that may be associated with, or exert an impact on, psychological processes that directly modify the acceptance of NIMBY facilities. In light of this circumstance, designing and implementing policies that are appropriate and reasonable across a variety of social contexts are a major challenge for environmental policy.