The discussion in the paper is based mainly on a research project within the field of sociology of law, dealing with the ideology of architects in relation to their activity in development of housing areas. In the project interviews have been carried out with a number of Swedish architects and architectural students. The genesis of the representations is illustrated by means of articles in architectural periodicals from the beginning of this century and onwards. Three aspects are chosen for the discussion in this paper. They are beauty, comfort and equality. It is claimed that these concepts are treated in the sane technical and superficial way. A French re search project on the ideological and symbolic meanings in dwelling is used to illustrate the conflict between this practice and the dwellers' experience of dwelling space. The question is put if there are any openings for another rationality.