The intent of this research study is to generate some general principles for guiding architects in the design of new buildings in older settings through the use of user/observer easements of exemplary projects. A conceptual framework for defining the design strategies of I variety of contextually-designed projects was developed. A set of 25 bsildixjgs, simulated through color photos, was evaluated by 72 subjects at 3 separate sites. The results indicate that these non-architects generally prefer buildings that highly replicate, especially in terms of stylistic features, the existing context.