The analysis of the preferences for home interiors expressed by a group of 180 subjects shows that a change in context (from judgments of aesthetic preference to judgments of dwelling preference) will result in a significant change in the subjects' responses. This diversity is traced to the diversity, of environmental roles the subjects assume in the two situations: in giving an aesthetic judgment, the individual tends to objectivize and to assume as term of reference the model of the cultural group of origin, whereas in giving a livability judgment the individual utilizes his/her own personal life experience, which implies greater use of affectively connotated categories.