A recent article in the British architectural press laments the desecration of a fine 50 year old piece of modern public architecture with flock wall papers. Such desecration is the experience of many architects who witness their design intentions being mis-interpreted, or inappropriately maintained. There is clear evidence from research and literature in environmental psychology that people use buildings and spaces in ways which express their personal or collective values. Many architects are acutely aware that their tastes are not shared by a wider public. But so strongly introverted is the architectural culture that its response to this awareness is frequently expressed as a belief that the public needs educating in architectural values.