In the present paper the behavior setting perspective is applied on learning in naturalistic settings. According to my theory, behavior settings are interpreted as resources of knowledge which is available from other setting participants and from instructional material as well. Behavior settings impose social forces upon the behavior of newcomers. Thus, when the newcomer participates in a behavior setting, usually he/she tries to create the impression of acting in conformity with the behavior setting's standards of appropriate behavior. Empirical studies with first-time users of libraries and career planning and placement centers were aimed at uncovering the newcomer's competence by asking questions. The most significant result of this research is that individual differences in the number of questions asked reflect different tactics to create favorable impressions on others. Since other setting participants will interpret the newcomer's behavior in relation to what they expect of him/her, it seems likely that he/she will consider what constitutes a reasonable goal within the particular behavior setting when formulating impression management tactics in the process of learning or knowledge acquisition.