Behavior settings in the Barker tradition are conceptualized as non-psychological, supra-individual entities. It will be argued that it is useful to expand this conception toward a socio-cultural setting, stressing the fact that behavior settings are heavily influenced by the shared norms and value systems of a society. For the development of a truly ecobehavioral approach it appears necessary, however, to complement the behavior setting concept by psychological concepts that help to explain and predict typical verbal and non-verbal behaviors of setting participants. It will be proposed that the concept of script may serve as a cognitive correlate of behavior setting as it represents sequences of actions in typical settings. The linguistic concept of frame provides a further complement as it refers to settingspecific forms of speech. A theoretical and empirical integration of these concepts contributes to a more productive relationship between social and environmental psychology.