This paper discusses the concerns, questions, problems and opportunities of POE from the client's perspective. Its thesis is that the planning of POE must not only satisfy professional criteria such as reliability and integrity, but that the fundamental strategy and planning of the POE should also be sensitive to the client's personal, organizational and political context. Specifically, the paper addresses how POE planning factors such as purpose, building sample, content, rigor, tools and techniques, participants, scheduling and cost may be made responsive to client concerns such as avoiding embarrassment, defending results, satisfying administrative superiors, boosting morale, minimizing disruption, resolving conflicts and obtaining maximum public relations benefit from the POE study. Neglect of these contextual factors can lead to POE results which satisfy professional criteria, but which are useless and even counterproductive for the client's organization.