In order to establish dominant housing preferences in a Yugoslav city and some of their correlates, two techniques were administered to a number of subjects from the city of Zagreb: a questionnaire related to type, location, and other residential issues, and a trade-off game of various housing features. To determine some trends over time a content analysis of a classified section on real estate in a local newspaper was done. Data on residential experience, SES, and actual housing conditions were gathered in addition to preference responses. Results are discussed within a framework of individual and social determinants of residential preferences in an urban environment.