Possible effects on memory of typicality and salience of the objects present in two natural places were investigated upon. In Experiment I three ratings of typicality and salience obtained with modalities more or less strictly connected with the environmental settings were compared. In Experiment II incidental and intentional memory for the objects were tested. Results showed that typicality of items favours their free recall but hinders their recognition, while salience of items favours their recognition. It is argues that these findings could cast some light on divergent data reported in literature about schemata effects on memory for natural places.