The concept of imageability recognises the processes of cognition and deducesthe characterics of the environment that contribute to its comprehension.This concept can be expanded to include aspects of cultural identity which isalso actively sought and valued by the observer In the pursuit of a morecomplete comprehension of a place and its people.The literature and theory of human evaluation and comprehension of the ur-ban environment Is voluminous and covers many aspects of the subject in-cluding the aesthetic, behavioural and cognitive. Within this material thereis a great deal of agreement eventhough emphasis and terminology may notbe consistent throughout.The area within which most agreement lies can be summarised into the basisof a theory about the form of the environment that will be easily compre-hended and, more importantly, will allow the user to act with competence.The most accessible summary of that theoretical material is that which de-fines the comprehensible environment as one which has a discernible struc-ture and the structure is based on a network of paths punctuated with orien-tating devices in the form of nodes and landmarks and discriminated intodistricts which are clearly defined by boundaries and edges. These elements are known to provide the mechanics of the cognisable envi-ronment but the theory that brings them together says nothing about thecultural dimension which provides the sense of identity and belonging whichis also sought by the users of the environment.In the past, towns had regional and cultural characteristics. Separate devel-opment of cultures produced strong individual characteristics which werealso discernible in cultural artifacts including buildings. Distictions maystill exist in parts of the world but distinctiveness is being reduced formany reasons including global movement of ideas, technology, literatureandpeople and the institution of global opinion leadership which in recenttimes has located somewhere in the western world.However there are many other elements such as climate, topography andnatural and manufactured landmarks which give unique characteristics tocities, towns and regions. Climate and topography are not primary deriva-tions of culture but do continue to provide characteristics which are even-tually associated with the culture of the inhabitants of a region.Landmarks on the other hand present images that are more strongly asso-ciated with particular places even though comprehension may vary from aglobal to a local level. Landmarks at the same time are endowed with manylayers of meaning that reveal mech about the culture and its value system.It is concluded that in addition to requiring an environment with a structurethat is comprehensible, people are sensitive to and actively seek the cultu-ral identity of the environment. Information gathered from the unique at-tributes of a place are used in conjunction with those which relate imagea-bility to provide a more complete comprehension of the place and its people.