"Architecture is not just the activity of building. Because man is an intellec-tual organism; he vividly employs his capacities 10 produce all kinds ofartefacts that convey meaning and.irnply cultural dimensions. It is this veryproperty- that credits these artefacts with. their aesthetics as well as theirfunctional values. It is bitterly true, also, that the present architects andtheorists have gone too far in expressing their fascination with this verynotion in such as abstract, meaningless and alienating manner that one wouldprefer to reconsider ARCHITECTURE for its own sake as a mere activitybuilding.A manifestation of the downfall of the "ART OF BUILDING" is that it becameprecisely a profession devoted to a very special preople. The new ELITES,the ARCHITECTS of reputation, in order to express themselves. Only aredriving architecture from Its physical seting and from society. They havedenied, its cultural, traditional and historical identity. They introduced"EXHIBITION ARCHITECTURE".The graceful virtue of culture has become, accordingly, an expression ofempty questheticism, illusive intellectualism and a brutal tendency to re-ject the word's diversity. That architecture, wich rewarded all antecedentgenerations. of various parts of the world with indulgent satisfaction andpleasure, as been callously sacrified. That ARCITECTURE WHOSE ESSENCESIS DEEPLY FELT THROUGH ITS ADAPTIBILITY TO DIFFERENT GEOGRAPHIESAND CULTURES HAS BEEN MISUNDERSTOOD, MISINTERPRETED AND, IT MAYBE BRUTALLY MURDERED.The most acceptable meaning of culture has been to imply the role of physi-cal environment In shaping social relations, the modes of thought, norms,beliefs, ways of life, the ideologies and the total range of customary, behavi-our all of which have been influenced by people's adaptation to their envi-ronment. Therefore, building forms, patterns of growth, town morphology,in short architectural phenomenon, has like culture, evolved characteris-tics from its natural habitat.Our aim through this communication, hense is to redirect attention to theimpact of the object on the subject, and to discuss of explore the notion thathuman archievements i.e. cultural, technological, architectural etc are andoutcome of the interaction between ecology, cultrute and cognitive structure.Such interaction is thought to set out a condition of stability, compatibilityand fitness which characterises various vernacular cultures. These notionsought to be investigated, and hence utilised in design ideas and design pro-cesses.notion in such as abstract, meaningless and alienating manner that one wouldprefer to reconsider ARCHITECTURE for its own sake as a mere activitybuilding.A manifestation of the downfall of the "ART OF BUILDING" is that it becameprecisely a profession devoted to a very special preople. The new ELITES,the ARCHITECTS of reputation, in order to express themselves. Only aredriving architecture from Its physical seting and from society. They havedenied, its cultural, traditional and historical identity. They introduced"EXHIBITION ARCHITECTURE".The graceful virtue of culture has become, accordingly, an expression ofempty questheticism, illusive intellectualism and a brutal tendency to re-ject the word's diversity. That architecture, wich rewarded all antecedentgenerations. of various parts of the world with indulgent satisfaction andpleasure, as been callously sacrified. That ARCITECTURE WHOSE ESSENCESIS DEEPLY FELT THROUGH ITS ADAPTIBILITY TO DIFFERENT GEOGRAPHIESAND CULTURES HAS BEEN MISUNDERSTOOD, MISINTERPRETED AND, IT MAYBE BRUTALLY MURDERED.The most acceptable meaning of culture has been to imply the role of physi-cal environment In shaping social relations, the modes of thought, norms,beliefs, ways of life, the ideologies and the total range of customary, behavi-our all of which have been influenced by people's adaptation to their envi-ronment. Therefore, building forms, patterns of growth, town morphology,in short architectural phenomenon, has like culture, evolved characteris-tics from its natural habitat.Our aim through this communication, hense is to redirect attention to theimpact of the object on the subject, and to discuss of explore the notion thathuman archievements i.e. cultural, technological, architectural etc are andoutcome of the interaction between ecology, cultrute and cognitive structure.Such interaction is thought to set out a condition of stability, compatibilityand fitness which characterises various vernacular cultures. These notionsought to be investigated, and hence utilised in design ideas and design pro-cesses."