Tourism generally brings out rapid physical and socio-cultural changes inthe environment of developing countries. Contrary to this fact, there is alsoa pragmatic judgement that is related to its supportive role in adjustment ofbudgets and completeness of deficits. The tourism activity in Turkey simi-larly in other developing countries causes important physical changes andtransitions in life styles, world views of users who are completely dependedupon this and its outcomes in economics.This paper concerns physical transitions in the environment and morpho-logically explores its linkages with the socio-cultural environment of asmall town in southwestern Turkey. Although Bodrum (Halicarnassus) wasa plain fisherman's town twenty years ago, today it has been a focal point orprimary place in tourism not only for internal and external activities butfor newcomers and settlers who escape from urban life style and explorenew settings. Thus the touristic image of the town recently has tended tooserlap with the connotation of this urban-rooted alterantive life style.Consequently, increase in touristic visits, migration from urban areas,magnetization in the trading of real estate changed the appearanace of cul-ture specific character of the town and transformed it partly an urbanizedcharacter.Desipte the growth of size and town limits, urbanization and overpopula-tion,this conclusion brings out new problems in the evaluations of users re-lated to environmetal formations. The development of the site is tended tobelong decision makers who are briefly two social groups, one is ruralrooted traditional users and other is urban-rooted migrants.In the framework of these considerations, the paper is aimed to reply theseaugmented questions as below. - In spite of partly provision of physical continutiy in new formations,which culture specific elements in the physical environment are synthe-sized with design and which are elminated?-What kind of response do traditional users have in relation to new envi-ronmental formations?- What kind of dwelling image do traditional users have or do they survivetheir Images about vernacular formation while intrinsic transitions occurin value system, world view and elite styles?- Do traditional design concepts survive in new formations- Which spatialmanifestations allocate in settings instead of older ones?- What kind of environmental evaluation do briefly users have for new for-mations?What kind o discrepancies do user groups have related to image and evalua-tions?The paper is dealt with a field study in order to pursue empirically verifiedresponses to these questions. The data anaysis which is held will clarify thevagueness and will raise important arguments not specifically addressed tothis town but to others on the country having similar situations.