This paper will explore the metamorphosis of cultural values with particular emphasis on environmental heritage. It will explore the change in concepts of environmental heritage from the global environmental concerns of the 1960s which led to the World Heritage Convention to the current concepts of environmental heritage as part of the hyper-reality and spectacle developed for the economics of tourism. It will also investigate the hemimetabolous changes of the notion of heritage from the Old World to one New World - Australia - which is manifest as an unresolved identification with place where the European notions of heritage as antiquity are translated as the ancient Australian landscape and the aboriginal mythology, thus devaluing the perceptions of place evolved since European settlement. This has three effects; firstly the inevitable dissatisfaction with white Australian heritage when only European values of antiquity and excellence are used as measures of worth; secondly, the denial of an aboriginal culture which is contemporary and has its own recent history of 200 years; and thirdly, the lack of recognition of Australia's recent multicultural heritage generated over the last 50 years. These factors reveal cultural discontinuities which can be considered as incomplete metamorphoses and are in strong contrast to the cultural continuity of the Old World. The paper suggests that there is a need to switch from heritage manifest as artefacts and icons to heritage represented as stories, myths and cultural themes. The paper will also address the complexity involved in identifying New World relationships to place within the particular context of the 1980s where the condition of post modernity has resulted in universality intermingling with historicism to produce ephemeral and confusing images of place; a cultural production which further widens the schism between the actual environmental heritage of Australia and the pseudo-environmental heritage which is now evident everywhere. The cultural thematic histories of the Anglo Australians, the multicultural Australians and the Aboriginal Australians will be discussed with particular reference to how these themes are manifest as place. The paper will conclude by arguing for the redefining of environmental heritage so that it becomes part of the total environmental debate - a metamorphosis from antiquity and icons to the aesthetic of cultural meanings in the total environment.