"One of the most important problems of urbanization is a human existence in a modem big city. It Si necessary to take into account a feedback from people, their opinion, their spirits, their perception. The program, research, methods and results of a research project studying connections between individual features of personality and town perception are presented in this paper. There were developed two groups of tests. The first group consisted of tests dealing with perception and estimation of loci. Among them there were special Semantic Differential Technique and Color Test. The other group concerned with the study of individual features such as extraversion-introversion, cognitive complexity and so on. Seven various group participated in this study (artists, architects, young polititions, ecologists, moscovites, non-moscovites, adolescents). They were asked to estimate loci of Moscow with these tests. Among loci there were streets, squares, boulevards, by streets. The most wellknown were Kremlin and Arbat. Then factor and cluster analyses were used to analyze the data. In addition special mathematical procedure was obtained. The results supported the conclusion that individual features of personality influenced to town perception and estimation. The main results were the following: 1. The dimensions of visual perception (factors of semantic space) were: Aesthetic estimation, History, Stress, Comfort, Simpleness. 2. The results showed that we had to use not only verbal but also unverbal tests because they addressed to unconscious structures of human mind. 3. The hypothesis about connections between individual features and town perception is confirmed by the results. The structure of image and emotional attitude depend on professional, age and individual features. There were obtained differences between experts (architects) who had more complicated structure of semantic space (four factors) and non-experts who had three factors. 4. The results showed that individuals with "high" and "low" levels of cognitive complexity in situations of increasing of environmental stress payed no attention to aesthetical aspects. Comfort and calmness were more important for them. Individuals with "middle cognitive complexity had optimum indices."