This paper explores the desire for home ownership in America. It is often assumed that given the choice, most people would prefer to own their home. Yet the preference for home ownership is influenced by cultural, financial and psychological factors. A pro-ownership sentiment is deeply embedded in American culture. Home ownership is believed to be the superior form of tenure which provides societal benefits. Yet some suggest that the American 'dream' of home ownership may not be universal, but a product of political ideology. Additionally, since tenure and housing type are related (usually houses are owned and apartments rented) a preference for ownership may be connected to the type of housing. The assumed preference for home ownership may actually be the desire to live in a detached house or the neighborhood in which it is found. Home ownership is also related to socio-economic status for traditionally the rich own and the poor rent. Income can influence both the ability to achieve home ownership and its financial benefits. Motivations to own can embrace different attitudes or goals, and may differ by socio-economic class. Research on low-income ownership has found that control and security have been important motivating factors. Although home ownership is customarily seen as a wise economic investment, emotional factors also play a role in the urge to own a home.