"Faculties of architecture often can be characterized as shunning the management aspects of the practice of architecture. Management is often described as a necessary evil given extremely little space in the curriculum and sometimes even less serious attention in classes devoted to practice. Focus is often placed on design studio where management practice may be rarely discussed. The "common knowledge" or "myth" is that management is necessary but just not very important. This paper reports on a survey of 1200 principals of architecture firms in the United Kingdom. The results and data that this paper reports clearly explode that myth. The respondents who consider creative design to be important elements of their practice also consider creative and effective approaches to management to be essential elements of their practice. In fact, one could say that those who consider management to be important also report that effective management makes more creative design possible. Those who do not value management as an essential element of architectural practice also do not value the contribution of creative design. They also report that the attention paid to the management of practice in the university education of architects is far less than it should be. This paper presents the results of this survey in detail."