"A century ago, the continent of Europe and Britain were filled with Victorian gentlefolk spending their holidays, "taking the waters" at fashionable resorts from Baden Baden and Carlsbad to Liandrindod Wells and Harrogate. Yet, two world wars later, the Spa holiday had all but disappeared in Britain, replaced by the more proletarian "seaside Breaks" at Blackpool, Brighton and Rhyl whilst those still wishing the atmosphere and cure of the old times were forced to travel abroad for their pleasures (Beattie 1992; 240-241). This paper takes a look at the prospects for revival of a Spa culture at the end of the twentieth century, when interests in alternative health treatments are in the ascent and an ever more dangerous gamble with premature aging and skin cancers. In order to show the developments and the future potential for such a growth in the specifically urban Spa, the authors will concentrate on three towns Karlovy Vary, one of the great nineteenth century Spas, in the Czech Republic, Budapest, capital city of Hungary, and Llandrindod Wells, county town of Powys in Wales. Karlovy Vary with its tradition of drinking the waters from its twelve springs and Budapest with its ancient hot baths from the Turkish period have been chosen to demonstrate a still thriving spa culture in central Europe. By contrast, Liandrindod Wells was a spa town in the past, still has its spring water, but stands as a typical example of the decline of the spa culture in the UK."