One way of rediscovering the cultural identity of the city is to go back to its roots and tries to preserve and sustain them. This paper will try to highlight the importance of dealing with the urban conservation issue. The main question to be raised here is: How can urban conservation be a catalyst for regenerating the cultural identity of the city of Dubai? The Bastakia historical district at the heart of the city will be a case study of sustainable urban conservation and a way of saving the local character of the city. This might create an approach for reconciling the past with the present and future of Dubai and other cities of the UAE.