Eyetracking of architectural stimuli has a surprisingly short history. Architrack used an ISCAN eyetracker to record visual preferences of architects versus laypeople at their first contact with architectural stimuli, and also to test the influence of urban gestalt factors. Using six Global Architecture images, ten seconds of eye movements per image were measured with five professional architects and ten laypeople (5 m, 5 f). Verbal comments were recorded after the eyetracking. Fixation and succession in thematic areas were analyzed frame-by-frame. With high between-stimuli differences, every picture actually was a singular case. Neither the professional focus hypothesis (architects show significantly more fixations on architecture), nor the gender hypothesis could be confirmed. Visual attraction was similar for all subjects at first image contact. Comparing behavioral eyetracker data with verbal data, some gaps were found. Of the urban gestalt factors (Moser) studied with ten color images, “gate”, “vegetation” and “vanishing line/point” had explanatory power for both groups.