The environmental crisis is not just rhetoric or scaremongering by a small group of scientists. There is incontrovertible evidence that climate change through uncontrolled carbon emissions caused by the social and economic lifestyles of the world’s most advanced nations will have a profound a profound effect on the whole world, so much so that all our lifestyles will change fundamentally. While there is some evidence to suggest that the public are changing their behaviours, such changes are not happening fast enough. No end of environmental awareness and education campaigns have been instituted to change public attitudes and behaviours. However much attitude surveys and opinion polls suggest that the public are concerned about the environment and want to change their lifestyles and engage in more pro-environmental behaviours, this has had a limited effect. The public’s attitude towards adopting serious environmental behaviour changes reminds me of the attitudes of many White liberals in South Africa before the end of apartheid – “We want change, but not just yet”. Change may have to be imposed. Ophuls (1977) has suggested that there have been four basic strategies employed over time for promoting pro-social and environmental behaviours - coercively through government laws, regulations and incentives, by wilful persuasion through such means as education, by working at the level of values, ethics, morals and ideology, or though social direct or indirect influence realised by rules, practices and obligations which are reinforced by group norms and pressures. There is a position which argues that we cannot wait for ‘soft’ approaches such as environmental education and voluntary action to work; we must change behaviours now and let attitude change and acceptance follow in its wake. This raises important questions concerning personal responsibility and collective responsibility, and our role in society as the private and public citizen. This paper will explore some of these issues and report on a study which sought to force a pro-environmental behaviour change (i.e., recycling) upon office workers. The impact on waste reduction as well as the office workers’ response to their personal decision-making responsibility being challenged will be discussed. ReferenceOphuls, W. (1977). Ecology and the Politics of Scarcity. San Francisco: Freeman.