Introduction: Recently, streetscapes of urban cities are changing by deregulation and repeated redevelopment.In this study, we clarify the impression changes in the street according as the change in the height control by the examination of the evaluation experiment and the multivariate analysis using three street models on Virtual Reality, as a method to find the direction of better streetscapes in Ginza, Tokyo.Examination Method: Examinees experience the VR space that can look around and walk through.The VR space is made by 3DCAD data which the photograph of the facade is mapped on.As a display, a handy VR system that combines HMD with three axis gyro sensor device is used.Impression Changes in Ginza Street According as Height Control : Six factors that composed Ginza Central Street are extracted through the examination of the evaluation experiment and the multivariate analysis;orderliness, flourishing, the emotionality, openness, the impression degree, and the aesthetic factor. A current model is a street where the emotionality and orderliness are higher. When the height control becomes 31m, the skyline became almost even. Mental factors such as flourishing, the emotionality, and the impression degree decreases though the evaluation of a physical factor such as orderliness and openness increases. Moreover, when there are a lot of buildings of 56m, the skyline became uneven. Mental factors such as the impression degrees and flourishing increases though a physical factor like orderliness and openness decreases compared with 31m height control model.Conclusion : This paper clarified the impression changes in the street according to the height control and the factors that decide the impression of the facade as a method to examine the landscape planning of Ginza Central Street.We became to be able to know the impression changes in the street according to the height control beforehand by using this method in future.Next, we will study not only Ginza, but for many streets. And we will examine the method of controlling the impression of the street that has generality