Forest fires are among the main environmental problems in the north-west of Spain, a country severely threatened by desertification processes. Despite of the environmental (and economical) importance of the problem, there has been little research done about the perceived responsibilities for the fires, given that only 20% of them can be considered accidental. The present research investigates the attitudes and perceptions of a large sample consisting of 1100 residents in the affected areas (rural and semi-rural communities). Multivariate analysis of the responses provided by the sample will be used to provide a complete perspective of the perceived importance of forest fires, the attribution of responsibilities, and possible solutions to alleviate their environmental, economical and aesthetical.