The city is a cultural phenomenon in its own right and tells its past, transfers together its memory. Historic buildings are the physical manifestation of memory that makes places significant. The city contains visions of previous generations side by side with an urban and cultural life in a state of constant change and urban development must be combined with the protection of cultural heritage. Preserving cultural and natural heritage , to bring it within reach of all, making cultures and civilizations better known, improving daily living conditions and reducing poverty is what gives meaning to the sustainablility of tourism development . Tourism must remain a tool and in no wise a goal in itself, it must be developed with a view to sustainability. In the industrialised world, heritage has been used susccessfully as a focus for economic diversification and regeneration, and tourism has played a central part. In the developing world , mobilising cultural heritage through tourism requires a policy framework which on the one hand protects and preserves the cultural heritage and on the other hand proactively uses it as a mechanism for wider economic and social development. In this study, the importance of cultural tourism for sustainable development of one of the most valuable heritage sites of Bursa is investigated. Bursa, with an identity of a centre of administrative, cultural, social and economic activities throughout its history is, one of the most important cities of Anatolia. The village named Cumal•k•z•k was established just before the conquer of Bursa. It has preserved not only its historical texture but the traditional lifestyle up to this date as well. Sustainable tourism has to be used as a tool for sustainable development of Cumal•k•z•k, which has unique natural, cultural and architectural features that make it appropriate to be a world heritage site. However, for tourism to be sustainable , local communities need to be involved in the planning process. They can be viewed as the keepers and interpreters of cultural heritage , which may be used for tourism purposes. Achieving sustainable tourism requires motivation, determination and a systematic approach. The aim of the study is to offer strategies and policies for the management of tourism that should be used as a tool for sustainable development of Cumal•k•z•k . For this aim, a model will be developed with an integrative approach.