Over the past decade or so, growing awareness among researchers of the relations between tourism, culture, and natural resources resulted in a substantial body knowledge that examines and articulates different mechanisms to address these relations. The very general concept of environmentally sustainable tourism or ecotourism has been studied thoroughly in the literature through a wide spectrum of paradigms including approaches, methods, theoretical positions, and practical guiding principles. However, very little is known on what these paradigms are and on their actual contribution to the development of visions that achieve ecotourism basic premises. Concomitantly, the assumption of this paper is that there is a multiplicity of views on how ecotourism strategic plans, infrastructure, and facilities that all contribute to addressing the dialectic relationship between people and environments. Thus, the objective is to explore these approaches while highlighting their input in the ecotourism development process. The methodology adopted in this paper is multilayered and involves two major procedures. The first is a preliminary inductive analysis of a considerable number of documents developed by government agencies, NGOs, international bodies, and consulting firms. Such a procedure aims at identifying and defining multiple paradigms for addressing ecotourism. This resulted in identifying multiple paradigmatic approaches that include impressionisticindicative evaluations, case based and cross case analyses, awareness based mechanisms, interpretation of place approach, best practices and demonstration projects approach, among others. . The second is to map and examine such identification on ten research papers published recently as part of a special issue of Open House International titled: Ecolodges and Ecotourism: Planning and Designing Environmentally Friendly Facilities of Tourism. This procedure involves a rigorous content analysis procedure that aims at examining the multiple paradigms identified while highlighting their very essence in contributing to a deeper insight of ecotourism potentials, opportunities, principles, and practices. The outcome of this paper offers an in-depth understanding of current interests, research issues on ecotourism development and its supporting infrastructure and facilities. It serves as a primer for researchers and policy makers while suggesting potential areas for initiating and conducting future research.