Economic transformations that occurred in the industrial period were for many cities a great challenge. These cities supported their growth by their marine commerce and their off shore areas were related to the nucleus that originated the city. With the decadence of this activity and the growth of central areas, the need to dislocate from off shore emerged, leading to its abandonment and degradation of the coast and nearby areas. Fortaleza, city of the Northeast of Brazil, has been through a similar process. Originated from its off shore calling and defensive culture, during the colonial period it was a place of extractivist exploitation by European navigators. During the Industrial period, it became a commercial city, focused on cotton exportation. From the transformations occurred in international trade, and also due to the densification of these spaces, during the 1960´s, the shore area commerce was removed. The industries and commercial establishments installed in the urban center provoked the underuse of what used to be the heart of the city, bringing a degradation that is still present. Because of this reality, many attempts to reactivate the area have been done, by the initiative of Governmental institutions to value the shore. This work proposes to analyze these several attempts of regeneration, having as base documental analysis, and testimonials of technicians and users of varied social segments, trying to detectate and evaluate the causes of these failures and proposing a reflection in order to subside the debates about current intervention proposals. It`s also possible to notice on the proposed interventions a common idea: prepare the city for tourism. However, the real life of the city is built in an everyday basis by its population, which attributes sense to the place. When the project has a difference sense from the one the user gives, it does not occur an emotional bond. The city then becomes a mixture of disconnected spaces without representation. In conclusion, we can say that the current debate caused by these interventions heats the discussion because, once more, the Government power acts in an arbitrary way, implementing, without consulting the community, actions that go against the technical studies that are made, since they are more interested in leaving landmarks than to undertake continuous deep actions which are more definitive and true to the city`s way of life in all its complexity.