Amman is the capital of Jordan and it has more than a third of the country’s population. Greater Municipality of Amman (GAM) is now in the process of preparing its new master plan of greater Amman area. Given the seriously growing traffic problems in the city, (GAM) is planning to bring in new public transportation solutions as part of its new master plan. This will include new bus systems & routes. The concept of public transportation is not only expected to significantly reduce traffic congestion, but it would also help to lower the country’s unbearable consumption of energy and it would be compatible with the vision of the Jordanian Ministry of Environment. However, many of Amman residents are reluctant to use buses. Therefore, we believe that for the idea of public transportation to succeed, cultural and social factors which strongly influence people’s attitude to public transport need to be understood and addressed in the new arrangements. This is an abstract of a proposal to do a user study to scope out users’ attitudes towards both the existing and proposed transportation systems, and then come up with some recommendations for GAM. This research is needed as it gives GAM insights on the needs of the current so that we can further encourage them to use the service. It is also equally important to get insights on why non-riders do not ride. Hence, GAM can improve their service to meet their expectations and in turn increase the ridership. Before conducting this research on a wide area, we are proposing that this proposed study first focus on one selected street. This will provide good overview of travellers’ typology, and it would also give us the chance to test the methodology before carrying the complete study in multiple areas. The selected street will contain a mixture of users – out of town commuters, students, internal commuters, plus all the other daytime users. We are currently preparing for collecting demographic and psychographic data from bus users, bus drivers, taxi drivers, bus companies, people waiting at service queues, university students, bus stops, local cafes … etc. The study will begin by a demographic characterization of the street users, followed by a population segmentations and psychographics analysis. A priority system for segmentation will be proposed, according to which GAM will have to cater for different segments of users in its future transportation plans. The study will take place in February- May/2008.