The clear advantages of wind power, solar farms and so on, from an ecological perspective have influenced a somewhat false optimism in relation to its social acceptance. While several studies have found favourable social attitudes towards wind energy, it is evident that social conflicts resulting from the development of new plants are becoming more frequent, especially when the territorial distribution of the plants is not perceived as equitable. It is, thus, necessary to considerate the social dimension of wind power, focusing on issues such as the territorial planning, the communication transparency or the participation of local communities. A review of the studies conducted by the authors draws some very relevant conclusions on the importance of the social dimension when planning and developing new facilities, including a set of recommendations for managers and public authorities Keywords: Energy, Social Movements, Environmental Conflicts, Environmental Management